My capital is quite large.

Chapter 342 Idol Producer

The highly anticipated "The Rap of China" at Southeast University also reached its grand finale.

On this day, almost all the traffic on the Chinese-language internet was drained by this entertainment extravaganza.

As the first groundbreaking project in the history of online variety shows in China, its viewership skyrocketed that night, firmly establishing its position as the king of online variety shows.

On the night of the broadcast, Haofeng's Weibo server lit up with an orange alert several times.

The main hashtag #DongdaHasHiHop# saw its readership skyrocket to 68 billion in just a few hours, with discussions exceeding 2537.6 million!

During the prime four hours of the show's broadcast, Weibo's trending topics list almost became the exclusive bulletin board for The Rap of China, with nearly 30 related trending topics appearing on the list simultaneously for a single episode!

If it weren't for the fact that it's a purely online variety show and can't be rated like traditional TV shows, the industry record it broke tonight would probably be several times higher.

With the final two champions decided, this variety show also brought many previously unknown faces into the spotlight.

Countless young people began to learn dreadlocks, wide robes, and rapping, thus giving birth to the first year of hip-hop.

……

However, just one day after "The Rap of China" ended, "The Coming One," a brand-new online variety show wholly owned and controlled by Haofeng Pictures and seen by outsiders as a counterattack, quietly premiered on both iQiyi and Weibo.

There was no overwhelming marketing campaign, no grand pre-launch hype.

Compared to the frenzied online celebration yesterday, the premiere of this new program seemed much quieter.

Anyone with a discerning eye could tell from the initial lineup of mentors that Haofeng Film & Television lacked confidence in this variety show.

Faced with the defenses built by Tencent Video using that man's top-tier popularity, Lao Han ultimately didn't dare to throw his most popular idol, Lu Han, into this new online variety show to compete with his rival.

After all, if they don't win in the end, the subsequent consequences will be enormous.

Not only is there a lack of top-tier talent to counter them, but the overall staff of mentors also appears extremely thin.

The track that focuses on vocal prowess and original compositions only sent Xue Zhiqian and Li Ronghao, two second-tier singers who usually play supporting roles in "Running Man".

Although Yang Mi's stunning appearance in the first episode did bring a pleasant surprise to her fans.

However, just one day after the first episode aired, Haofeng's official account announced: "Due to her upcoming master's thesis defense at Tsinghua and Peking Universities, Ms. Yang Mi will regretfully withdraw from the subsequent recordings in order to uphold the rigor of her studies."

This dignified withdrawal statement was over-interpreted by outsiders and profit-driven marketing accounts as an embarrassing signal that Haofeng, the top female host, was cutting her losses and leaving the show due to poor initial broadcast data!

"It brings together 101 trainees from different agencies and selects the final members of the group through audience voting."

"Currently, their exclusive online variety show rights across all categories in Greater China are priced at around 15 million RMB."

After pondering for a moment, Li Feng instructed Old Han: "Han Shangyan, write this down."

"The film and television department should send someone to secure the authorization as soon as possible. As for the person in charge... let Lu Ha take on that role."

Upon hearing this, Lao Han hesitated for a moment before reminding him, "President Li, the ban on Korean entertainment is still in effect, right? It won't have any impact, will it?"

"What impact will it have if we don't use Korean artists?" Li Feng interrupted him coldly.

"Yes! I was too naive!" Old Han quickly agreed.

"So...we're going to make a new variety show to select a girl group?"

"No." Li Feng's voice was unwavering.

"The format of the show can use the same framework, but this time we're selecting a boy group."

"As for the name of the new variety show... let's call it Idol Producer."