novelnext Chapter 49, "White Night," is now available online.
Chapter 49, "White Night," is now available online.
If the audience is middle-aged and elderly women, then show dramas about mother-in-law and daughter-in-law relationships, no matter how many logical flaws such dramas may seem.
Since the audience is female, the TV station broadcasts romance dramas that female viewers like to watch.
Any genre can be turned into a romance film.
Workplace dramas need to include romance, historical dramas need to include romance, time-travel dramas need to include romance, and even damn war dramas need to include romance.
It's like you'll die if you don't fall in love.
Yes, that's right. TV stations "respect" and "please" the audience's ideas, turning every drama into a romance drama.
In a short period of time, it captured the audience's preferences and achieved a certain level of viewership.
But what about in the long run?
They are drinking poison to quench their thirst, effectively driving male viewers away from the screen.
All they see on TV is talk about love, so they simply stop watching TV.
Now that mother-in-law/daughter-in-law dramas are popular, TV stations are airing them exclusively, effectively driving out viewers with other preferences from the market.
Once the dramas about mother-in-law and daughter-in-law have exhausted their appeal, TV stations realize their mistake and try to attract other viewers, but the audience has already left.
In the end, they complained instead, asking why male viewers don't like watching TV dramas!
He has reported these issues to the station many times, but each time the result is the same:
Let's study it further.
"Director, Chief, the word-of-mouth for 'White Night' is already spreading online!" Fan Jin tried to persuade them further.
"It opened with a score of 8.5 on Douban, and has now risen to 8.7! It's generating a lot of buzz on social media, with many young viewers and even some professional film critics recommending it!"
"This shows it has great potential to attract a high-quality, highly active audience! This will also benefit our station's image among young viewers!"
The head of the GG department, however, was quite dismissive.
"Old Fan, online popularity is fleeting. How many young people actually sit in front of the TV these days? Our income ultimately comes from the stable, middle-aged and elderly audience with established spending habits."
"They love watching those petty, noisy dramas like 'My Mother-in-Law Is Here,' and that's what GG Entertainment values. Besides, what's the use of good word-of-mouth? The plot of 'Day and Night' is all about dismemberment and crime-solving; it's so gloomy. My mom felt uneasy after watching the first episode and changed the channel."
The deputy director waved his hand, indicating that the controversy should end there.
"Alright, Lao Fan, we'll consider your suggestion. But for now, we'll proceed as planned. The broadcast schedule for 'White Night' will remain unchanged. We'll adjust it if any new developments arise."
After the meeting, Fan Jin returned to her office feeling depressed.
It's time for another round of research. This conservative decision by the station could very well tarnish a great work and make their initial decision to bring "White Night" to the screen seem like a joke.
In other words, he has a weakness now. Ten years ago, he would have really wanted to slam his fist on the table with his boss.
It wasn't until after 9 p.m. that He Ming finally dragged his exhausted body home.
The TV in the living room was playing "My Mother-in-Law Is Here" loudly. The wife was curled up on the sofa, wiping away tears as she followed the plot, while cursing at the unreasonable "mother-in-law" on TV.
"Why are you only getting back now? The food's in the pot, heat it up yourself."
The wife didn't even turn her head, completely absorbed in the melodramatic plot.
Fan Jin watched the familiar, noisy family drama on the TV screen, and then thought of the calm and professional criminal police in "White Night", the intricately linked mysteries, and the complex display of human nature under extreme pressure.
I couldn't help but feel a sense of disconnect and powerlessness.
Is this the "mainstream audience" that the TV station he works for every day caters to?
It would have been more worthwhile to switch to the documentary channel and film some food programs.
He silently heated up the food, sat down at the table, but had no appetite.
'Buzz'
His phone suddenly vibrated; it was a message from a young director in his department.
[Teacher Fan! Look! The real-time viewership curve for episode 3 of "Day and Night"! It climbed all the way up from 0.5% at the start, reaching a peak of 1.78%, more than tripling!]
Fan Jin almost doubted his own eyes. He stopped eating and immediately accessed the background data on his computer.
As expected, the blue curve representing "Day and Night" showed a steep upward trajectory during tonight's broadcast, especially during the tense segment where the first key point of the case was revealed and the brothers' identities were switched, resulting in a significant jump in ratings.
Meanwhile, the chart for "My Mother-in-Law Is Here" was relatively flat, and even dipped slightly in the middle.
More importantly, online discussions and search volume are growing rapidly.
The hashtags #Day and Night Chase is really good#, #Guan Hongfeng and Guan Hongyu are hard to tell apart#, and #Pan Yueming's acting skills are considered divine# have quietly climbed to the bottom of Weibo's trending topics list.
Fan Jin couldn't sit still any longer. He immediately pulled out his phone, skipped over the deputy director's number, and went straight to the director's number.
After three beeps, the call was connected.
"Hello, who is this?"
"Director, this is Fan Jin from the Film and Television Department. I have important work to report to you!"
......
A "casual chat" section on a local lifestyle forum.
As always, it was filled with all sorts of bizarre topics, with headlines scrolling around haphazardly:
[Complaint] My neighbor is doing renovations until midnight every day, doesn't the property management care?!
[Seeking Help] Does anyone know where that famous old-established mutton stew restaurant on Chang'an Road moved to?
[Sharing] Can you really earn over 10,000 yuan a month by doing a side hustle selling socks at a street stall? I've tested it myself...
[Shocking!] It seems like you can make money with a cryptocurrency called "Bitcoin"! My friend bought one for 30 yuan at the beginning of the year, and now it's gone up to 80 yuan! I'm thinking of getting a few thousand to try it out!
This post about "Bitcoin" quickly attracted a group of bored netizens.
The replies quickly piled up into a towering tower:
1st Floor: OP, are you awake yet? Bitcoin? You're calling it Bitcoin pig? Your friend is either lying to you or got scammed!
3rd Floor: Hahahaha, the best joke of the year! Thousands? You think they're game coins? Call the police, bro!
5th Floor: OP, take my advice. This thing sounds like a new variant of pyramid schemes, specifically designed to scam people like you who are desperate to get rich. Just work a regular job!
15th Floor: I checked, and it seems this thing does exist overseas, for several years now, but it's highly volatile and risky. I advise you to think twice, OP, don't lose your life savings.
28th floor: Let's all go, another one fooled by fancy terms like "blockchain" and "decentralization." Waiting for the original poster to lose all their money and come crying to them.
Amidst ridicule and skepticism, the few attempts at popular science were quickly drowned out.
This post about non-cryptocurrency quickly sank to the bottom, like a pebble thrown into a deep pool.
The forum's layout was quickly refreshed with new traffic codes.
A post with an even more sensational title popped up:
[Breaking News! The Secret Life of a Rich and Beautiful Woman with Seven Men, High-Definition and Uncensored, Link Here! [Hidden Content, Reply Required to View]]