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Chapter 398 Film History Record Crusher
Chapter 397 Film History Record Crusher
As a wave of goodwill swept the globe, Joker's box office performance also created an unprecedented upset in Hollywood film history.
According to the box office patterns of Hollywood movies, all blockbuster films reach their peak at the box office during their opening weekend.
Box office revenue will plummet starting on Monday, the first workday of the week.
The decline was generally over 50%.
Even top-selling products cannot escape this rule.
All industry organizations made the same prediction for "Joker".
The box office will be a huge hit on the opening weekend, but it will drop by at least 60% on Monday, a weekday.
After all, this is a dark and oppressive R-rated movie. Without a family-friendly plot and cool special effects, it would be difficult to maintain a sustained audience enthusiasm.
But when the box office figures came out on Monday, the entire Hollywood was shattered.
Joker grossed $8200 million at the North American box office on Monday.
Instead of the expected sharp drop, box office revenue bucked the trend and rose by 3% compared to Sunday, achieving a rare weekday box office decline in film history!
The domestic market was even more frenzied, with Monday's single-day box office exceeding 1.12 million RMB, also achieving a reverse decline and exceeding Sunday's box office by 5%, completely breaking the rule that imported films always drop in box office revenue on weekdays.
The whole of Hollywood was in an uproar.
Countless seasoned box office analysts, looking at the data reports, exclaimed, "I've never seen anything like this before!"
A seasoned analyst with 30 years of experience in the industry wrote in Variety magazine: "I've studied Hollywood box office patterns my whole life, and I've never seen an R-rated comic book adaptation achieve a box office drop on a weekday."
The theater chains' reaction was even more direct.
Major North American theater chains such as AMC and Regal adjusted their screening schedules overnight, reducing the number of theaters showing "Joker" in theaters from the initial 4200.
The number of households has been increased to 4500.
The proportion of prime-time matches has jumped to 70%, with additional matches added at 3 a.m. and 6 a.m.
Every show still sells out.
Cinemas in more than 80 countries and regions around the world have increased the scale of screenings.
Ultimately, the number of screens worldwide exceeded 2, setting a record for the global screening scale of an R-rated film.
Domestic cinemas have been completely unleashed.
The screening share of "Joker" was increased from the initial 40% to 55%, and then directly to 62% on the day of the reversal, setting a record for the highest number of screenings for an imported film in the history of China.
Cinema managers laughed during the interview, saying, "In our 20 years in the industry, we've never seen an R-rated film generate this much buzz. Tickets for prime-time screenings are in high demand, and even the 2 a.m. screenings are sold out. It would be a disservice to the audience's enthusiasm if we didn't increase the number of screenings."
The box office on weekdays in North America remained stable at over $8000 million, and even in the second week of release, the drop was less than 10%.
The daily box office revenue in the domestic market has consistently remained above 1 million RMB!
Countless viewers watched it two or three times.
They brought their parents, friends, and colleagues to the cinema to watch the movie again and again.
What followed was a series of record-breaking moments in film history!
Joker broke one record after another that had stood for many years.
On its 10th day of release, the film officially surpassed $10 billion in global box office revenue, becoming the fastest R-rated film in history to break the $10 billion mark, a full 11 days earlier than the previous record.
On its 12th day of release, the film grossed over $5 million in North America, becoming Warner Bros.' highest-grossing solo superhero film of 2017 and the fastest-grossing solo superhero film in Warner Bros. history.
On its 15th day of release, the film officially surpassed 2 billion RMB at the Chinese mainland box office, becoming the first R-rated imported film in film history to break the 20 billion RMB mark, and also broke into the TOP20 of the Chinese mainland imported film box office chart.
In just half a month, "Joker" broke 24 film history records, including the highest single-screen box office record for a comic book adaptation, the highest single-day box office record for an R-rated film worldwide, the highest global box office growth rate for a non-sequel film worldwide, and the highest overseas box office record for an R-rated film.
Global media outlets have dubbed Chen Xun the "Record Crusher of Film History".
Numerous industry insiders have stated bluntly: "Chen Xun has redefined the upper limit of comic book adaptations with one film, and also redefined R..."
The box office ceiling for Category III films.
While achieving both box office and critical acclaim, Chen Xun's commercial value also experienced an epic three-level leap.
After the global success of "Joker".
The world's top luxury brands have gone completely mad.
LV, Gucci, Armani, Prada, Zegna —
Almost all top luxury brands' Asia-Pacific and global headquarters contacted Chen Xun's agent, Robert, immediately.
They offered an exorbitant endorsement contract, wanting to sign Chen Xun as their global spokesperson.
It's worth noting that before this, Chinese actors had never been able to secure core global endorsements from top luxury brands in Hollywood.
At most, they can only get endorsements for sub-brand products or regional markets.
The ultimate luxury brand's global, all-category endorsements will always belong only to top-tier white Hollywood stars.
This time, however, all the brands broke with convention and offered increasingly generous terms.
The endorsement fee rose from tens of millions of US dollars to 2500 million US dollars, all for the sake of winning over Chen Xun, a top global celebrity.
But in the end, all the brands could only leave disappointed.
Because Chen Xun had already formed a deep bond with Dior.
Two years ago, Dior signed Chen Xun to a global endorsement contract for his menswear line. This time, Dior headquarters made the final decision directly and swiftly upgraded Chen Xun's contract to an epic level.
Dior has officially signed Chen Xun as its global brand ambassador for all men's categories, including haute couture, ready-to-wear, leather goods, watches, fragrances, and cosmetics. The contract is for five years and the endorsement fee has set a record for the highest global luxury brand endorsement fee for a Chinese actor, even surpassing many top-tier white male stars in Hollywood.
On the day the contract was officially announced, Dior's global website and offline stores all replaced their advertisements with Chen Xun's endorsement.
Chen Xun, dressed in a Dior haute couture suit, embodies both the sunny and sharp side of Spider-Man and the deep and broken side of the Joker. The perfect fusion of these two extreme qualities instantly went viral in the global fashion world.
Under the official announcement on Weibo, fans went wild: "Dior acted so fast! They secured a full-category endorsement! What a steal! They're really benefiting from Xun Ge's success!"
"Hilarious! Other top luxury brands must be kicking themselves; they have the money but can't even snatch customers!"
"A global brand ambassador across all product categories—this is the first time a Chinese actor has secured a global brand ambassadorship with a top luxury brand across all product categories! Brother Xun has completely shattered industry prejudices! That's amazing!"
"From a struggling Chinese actor to a Golden Globe-winning actor, to a box office legend, and now a global ambassador for top luxury brands, Brother Xun's journey is truly inspiring!"
that's the truth.
With this contract, Chen Xun completely shattered the industry prejudice that Chinese actors could not secure top-tier luxury brand endorsements in Hollywood, raising the commercial value of Chinese actors in Hollywood to an unprecedented level.
Before this, no Chinese actor had ever simultaneously held top-tier film resources, box office records, and global endorsements for all categories of top luxury brands in Hollywood.
And Chen Xun did it!
The final screening of "Joker" in North American theaters has come to an end.
This screening period, which lasted for a full 100 days, finally came to a successful conclusion at this moment.
At the same time the screening ended, the Warner Bros. Studios headquarters building was brightly lit.
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The staff of the entire distribution, statistics, and publicity departments were all sitting in front of their computers, waiting for the final box office data from various global markets to be compiled.
As the last number was entered into the report, the director of the statistics department looked at the finalized global box office figure on the screen and shouted to the entire office the number destined to be recorded in film history: "Global box office—$14.8 billion!"
The office erupted in deafening cheers.
A year ago, no one had high hopes for this R-rated independent comic book adaptation.
Even the marketing and promotion budget was only the minimum amount.
They even tried to force the creators to change the film to PG-13, fearing they would lose all their money.
But now, this movie, which they initially didn't have high hopes for, has proven everyone wrong with a total global box office of $14.8 billion.
A villa in Beverly Hills.
Rob burst in, his face flushed and panting, "Bro—the final data—is out!"
Chen Xun just came out of the kitchen, still wearing simple home clothes, holding two cups of freshly brewed coffee.
Seeing that Rob was so excited he was about to jump up, he smiled and handed him a cup of coffee: "Don't rush, tell me slowly."
"$14.8 billion! Global box office total of $14.8 billion!!"
Rob slammed the report on the coffee table, pointing to the numbers: "We not only broke the global box office record for an R-rated film, but we're also in a commanding lead. Deadpool, in second place, can't even see our taillights!"
Christine, who was sitting on the sofa, suddenly stood up, grabbed the report, and stared at the bright red numbers on it, her eyes widening.
She then suddenly pounced into Chen Xun's arms, hugged his neck, and gave him a big kiss on the cheek.
"Chen Xun! You did it!"
Chen Xun reached out and caught Christine steadily.
He reached out and pulled her upturned shirt down a bit.
Robert coughed lightly and turned his gaze elsewhere.
This woman is his cash cow; he'd rather not look at her as much as possible.
It's no exaggeration to say that Chen Xun is a cash cow.
With a production cost of $3500 million, it ultimately grossed $14.8 billion worldwide.
A whopping 42 times the box office return!
Because Chen Xun had previously secured a share of the profits through his own salary and investments, they made a fortune this time.
This figure not only broke the record for the highest return on investment in comic book adaptation films, but also broke into the top 5 of Hollywood's 100-year history of return on investment, becoming the ultimate myth of low-budget films achieving huge returns.
Rob sat on the sofa, took a sip of coffee to calm his excitement: "With a total North American box office of $6.2 million, it has directly entered Warner Bros.' all-time box office top 3, second only to *Harry Potter and the Deathly Hallows – Part 0* and *The Dark Knight*, becoming Warner Bros.' highest-grossing solo superhero film of the new century!"
"The final total box office in the Chinese mainland market reached 25.3 billion RMB, directly surpassing 'The Avengers' to become the number one imported film in the Chinese mainland box office chart!"
"This is also the first and only R-rated film in film history to reach the top of the box office charts for imported films in mainland China!"
"The total box office in the European market was $4.1 million, with the UK, France, Germany, and Italy all breaking the historical box office record for R-rated films. The Japanese, South Korean, and Southeast Asian markets also broke the box office ceiling for imported R-rated films."
"South Korean moviegoers surpass 600 million; Japanese box office surpasses 80 billion yen!"
The previous version of "Joker" became the highest-grossing R-rated film in film history with a box office of $10.74 billion, which was an unprecedented miracle.
In this life, under Chen Xun's interpretation, the film not only saw its box office soar by more than 4 million US dollars, but also set unprecedented records in various markets around the world.
It raised the box office ceiling for R-rated films to a level that is almost impossible for later generations to reach.
What's even more remarkable is that this film never compromised with commercial interests from beginning to end.
It didn't change its rating to PG-13 for box office reasons, nor did it add superhero battle special effects to please the audience. It always stuck to its original creative core and won the recognition of audiences around the world with a dark and oppressive social tragedy.
Just as Robert finished speaking, Chen Xun's phone rang.
The caller ID showed it was Warner Bros. Pictures CEO Tom Rothman.