Absolute power in officialdom

Chapter 171 The Second Hu Ruoxi?

Liu Mingxuan paused, his gaze falling on Wu Zhiyuan: "Qianjin, being a salesperson is a good cover identity."

The Song Group has a diverse portfolio of businesses, many of which are legitimate, such as import and export trade, hotels, tourism, and agricultural product processing.

They need to purchase raw materials and sell products.

Sihai Trading Company enjoys a good reputation in the local business community and has had some business dealings with certain subsidiaries of the Song Group, but the relationship is not deep.

Wu Zhiyuan immediately understood Liu Mingxuan's intention: "You want me to approach the Song Group under the guise of expanding business and seeking cooperation?"

"That's right." Liu Mingxuan nodded. "We need a reason that won't arouse suspicion from the Song Group, but will also give you the opportunity to contact the middle and upper management and potentially obtain information indirectly."

Anjing interjected, "According to the information we have, Song Yaozu has one son and two daughters. His son is only a teenager, and his eldest daughter, Song Yawen, is 26 years old this year. She studied for an MBA in the United States and just returned to China last year."

Song Yaozu intends to groom her, and currently puts her in charge of a subsidiary of the Song Group—Yayun Trading, which mainly deals in the export of high-end handicrafts, luxury goods, and some specialty agricultural products.

Song Ya-wen's style of doing things is very different from her father's. She may not be very familiar with the dark side of the family business, or she may be deliberately keeping her distance.

Ya Yun Trading is a legitimate business; it's a glamorous facade that Song Yaozu created for his daughter.

After returning to China, Song Ya-wen seemed eager to prove her abilities and wanted to make Ya-yun Trading a success, thus shedding the label of relying on her father.

She is actively expanding her business channels, seeking new partners and markets. This presents an opportunity for you.

Wu Zhiyuan frowned and said, "The product positioning of Sihai Company and Yayun Trading seems to be quite different."

Wang Gang chimed in, "Xiao Wu, you don't fully understand this."

The Song Group is deeply entrenched. Song Yaozu's casinos, nightclubs, and smuggling operations are lucrative, but he also wants to launder money for himself and his family, at least on the surface.

That's why he let his daughter run a cleaning business.

Ya Yun Trading appears to be dealing in high-end products, but it also needs the support of a basic supply chain. For example, some of the high-end wood carvings and lacquerware they export require high-quality wood and raw lacquer materials.

The packaging of some specialty agricultural products also requires a stable supply of primary agricultural products as a foundation or complement.

Moreover, I heard that Song Yawen has recently been trying to package some niche, high-quality coffee beans and teas from Country A into high-end brands and promote them to the European, American, and East Asian markets.

This overlaps with our company's business.

Liu Mingxuan gave Wang Gang an approving look: "Wang Gang is right, this is the breakthrough."

We can devise a business plan to promote our premium coffee beans and tea resources to Ya Yun Trading, especially those varieties that are scarce, unique in quality, and suitable for building niche, high-end brands.

Sihai Company has accumulated many years of experience in channel and quality control in this area.

We can attempt to establish initial contact with Ya Yun Trading under the guise of a strong alliance to jointly develop the high-end market.

Anjing said to Wu Zhiyuan, "Comrade Qianjin, you can try to create opportunities to meet him through public business channels, such as sending emails expressing your intention to cooperate, or through some local Chinese business association activities."

The goal was to get her attention and secure an opportunity to discuss things in person.

Actions must be natural and cautious, so as not to arouse suspicion.

Liu Mingxuan nodded and said, "Okay, that's the direction."

Move forward and familiarize yourself with the trading business as quickly as possible, especially the high-end product lines in the coffee and tea sectors.

Wang Gang, please compile the information we have on small-batch specialty coffee beans and tea plantations that are suitable for building a high-end brand and give it to Zhiyuan.

Xiaomin helped collect information about Song Yawen.

Zhou Rui prepared contingency plans. An Jing coordinated the overall coordination.

Through the information, Wu Zhiyuan learned that there are indeed several coffee bean varieties in the northern mountainous areas of country A with very small production volumes. These varieties have unique flavors with distinct floral and fruity aromas and a honey-like sweetness, but due to their scattered planting and primitive processing methods, they have never been able to establish a brand effect.

Through long-term cooperation, Sihai Company has been steadily acquiring beans from two of the highest quality producing regions, mainly to meet the needs of a small number of top-tier coffee shops and private clients both domestically and internationally.

In terms of tea, Country A also has a black tea made from an ancient tea tree variety. The tea soup is golden and bright, with a mellow taste and a longan aroma. It is also produced in very small quantities.

Wu Zhiyuan decided to use these two products as a stepping stone.

He prepared an exquisite promotional material, highlighting the unique value of these rare products, Sihai Company's quality control capabilities, and the brand marketing concept of jointly creating "origin story + scarcity + high-end channels".

The information compiled by Fang Min sketched out a preliminary profile of Song Yawen: a graduate of a prestigious American university with an MBA, whose social media posts mainly consist of photos of art exhibitions, niche concerts, environmental charity events, and exquisite food and travel experiences, with little involvement in the family business, and occasionally forwarding articles about women's entrepreneurship and social innovation.

She looks like a wealthy woman who values ​​independence and has a fashionable taste.

He sent a letter of intent for cooperation through the business email address published on the YaYun Trading website.

He also learned from Wang Gang that the local Chinese Youth Chamber of Commerce will soon be holding a small salon on the branding of Southeast Asian specialty products, and Song Yawen is said to be able to attend.

This is a fantastic opportunity to create a chance encounter.

With quiet coordination, Wu Zhiyuan registered to participate in the salon as a representative of Sihai Company.

Halfway through the salon, Song Ya-wen indeed appeared.

She wore a well-tailored beige suit, and her beautiful face, exquisite makeup, and capable demeanor made her stand out from the crowd.

She was accompanied by a young female assistant.

Wu Zhiyuan did not rush forward, but observed patiently.

He noticed that Song Ya-wen was very focused when listening to the lecture and would occasionally take notes.

During the tea break, she chatted with several guest speakers and chamber of commerce leaders, displaying poise and elegance in her speech and demeanor.

The opportunity arose at the end of the tea break.

Song Ya-wen walked alone to the long table where snacks were laid out, seemingly wanting to get a drink.

Wu Zhiyuan walked over naturally and picked up a glass of soda water at a distance that was neither too close nor too far from her.

He noticed the name tag pinned to Song Ya-wen's chest and greeted her politely, "Excuse me, are you General Manager Song from Ya-yun Trading?"

Song Yawen smiled and nodded, and Wu Zhiyuan immediately introduced himself: "Hello, Ms. Song. I am Wu Qianjin from Sihai Trading."

A few days ago, I took the liberty of sending your company a letter of intent regarding a potential collaboration on coffee beans and tea. I wonder if you recall it?

Song Ya-wen seemed to remember: "Four Seas Trade? Oh, it's about branding rare coffee beans and local black tea?"

"Yes, I didn't expect to meet you here. Those are some of my initial thoughts, and I hope to have the opportunity to report them to you in detail."

We at Sihai have been operating locally for many years and have some experience in controlling the source of high-quality agricultural products.

Wu Zhiyuan handed over his business card at the opportune moment.

Song Ya-wen took the business card, looked at it, and then glanced at Wu Zhi-yuan.

The man in front of me was sunny, handsome, and composed, unlike those boastful salesmen.

Song Ya-wen put the business card into her handbag: "I've heard of the coffee beans from the northern mountains mentioned in the materials. They do have a unique flavor, but the yield and quality consistency have always been a problem. Can Sihai provide a stable supply?"

"This is exactly what we want to discuss with President Song in depth."

We have long-term agreements with those villages and have our own technical guidance and quality control teams to ensure the stability of the quality and output of small batches of products.

Of course, specific details require a face-to-face demonstration of samples and data.

Song Ya-wen glanced at her watch: "I have an appointment next. How about this, Mr. Wu, prepare the detailed plan and samples, and we can discuss it at my company tomorrow morning at nine o'clock."

She gestured to her assistant, who immediately stepped forward and handed Wu Zhiyuan a business card from Ya Yun Trading, which included an address and appointment phone number.

"Okay, thank you very much, Mr. Song, for giving me this opportunity! I will definitely visit on time tomorrow."

Wu Zhiyuan accepted the business card with a sincere attitude.

Song Ya-wen nodded slightly and left with her assistant.

Wu Zhiyuan returned to his seat, having successfully taken the first step.

Tomorrow's meeting will be the real beginning.

Selling products wasn't the main thing; the main thing was to establish a connection with Song Ya-wen.

Can Song Ya-wen become the next Hu Ruo-xi?